I’ve known Choi in a professional capacity for a number of years now. During that time I have always seen her to be something of an expert in her field. Her expertise in the world of advertising comes not only from her years of experience but also her passion for and extensive knowledge of all things ‘visual’. She is a consummate professional and a totally genuine person.

Clare Fletcher, Photographer Agent

Choi is a pleasure to deal with; she took the time to carefully simplify my confused collection of work and by using her impartiality, knowledge and experience she created a specific structure and clarity of direction to my portfolio.

Kevin Mallett, Photographer

Choi’s depth of knowledge and expertise, in her relentless pursuit to “hunt down” the “perfect” photographer is second to none. I know through my own experience, that the final creative solution she presents to me will never disappoint. Choi’s infectious enthusiasm, passion and persistence often makes my role as an art director, blissfully redundant.

Alexandra Taylor, Founder, Creative Consultancy Mrs McGuinty Ltd.